Google wants to ensure that real people are using their platform and that it’s not being misused by bots or automated software.
Verification helps prevent fraudulent listings or reviews, which can be a problem for businesses.
Verification helps Google ensure that the information on the platform is accurate and up-to-date, which benefits both users and businesses.
Some countries or regions have specific requirements for businesses to be listed on Google Maps, and verification helps ensure that businesses comply with these requirements.
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